James "Ernie" Livingston, owner of Trade Embossing (TE) needed to revamp his brand identity. TE is a company specializing in embossing, die-cutting, and foil stamping just to name a few services. Livingston, a master of his trade, helped other businesses to create remarkable identities by using his craft. Livingston, however, felt his logo was lackluster and his identity failed to successfully brand his company.
In order to illustrate his artistry and business capabilities, we wanted to incorporate TE's services into his logo and marketing materials. We wanted to create a logo and business card that would be embossed, sculptured, die-cut, and foil-stamped. We developed a faux wax seal logo which exemplified the characteristics of his craft. The wax seal logo on his business card is embossed and sculptured, then overlaid with a pearlescent foil, giving it the appearance of wax. The business card is then finished with die-cut edges, illustrating yet another service he provides. Creating a logo that shows off the tools of his trade sets him apart as a leader in his field.
